DecideWise — Branding & Digital Design

Project Overview:
DecideWise is a company specializing in decision intelligence, helping organizations discover unbiased research, peer insights, and practical tools that make thier next data‑driven decision a confident one. They needed a full-scope branding and digital presence that would reflect their expertise, credibility, and forward-thinking approach.

The project included logo design, visual identity, website design, community assets, social media templates, and whitepaper layouts — creating a consistent and professional ecosystem for the brand.

Branding

Challenge:
DecideWise required a clear, brand identity that could stand out in a competitive and technical industry. The challenge was to balance professionalism and approachability, ensuring the brand would resonate with enterprise clients while remaining flexible across platforms and collateral.

Solution:
I designed a modern and versatile logo system supported by a cohesive visual identity, including color palette, typography, and graphic elements. This branding framework established a strong foundation for all touchpoints, reinforcing clarity, trust, and innovation.

Deliverables:
- Logo design

- Brand guidelines (typography, color, graphic system)

- Community and social media assets

- Whitepaper templates

Digital Design

Challenge:
The digital presence had to communicate complex ideas in a simple, accessible way. The website needed to be user-friendly, scalable, and visually aligned with the new brand, while digital assets had to work seamlessly across social and professional platforms.

Solution:
I designed a clean, intuitive website that emphasizes readability, structured content, and strong visual storytelling. Supporting assets were developed for digital platforms — ensuring the brand looked consistent and professional across every channel.

Deliverables:
- Responsive website design

- Community visuals for online engagement

- Social media templates for consistent communication

Result:
The project delivered a unified brand ecosystem, elevating DecideWise’s professional presence and positioning them as a trusted leader in the decision intelligence space. The new identity and digital design work together to create a future-ready platform that supports growth and thought leadership.