KidLink Treatment Services

Web Design · UX/UI · Healthcare · Behavioral Health

Connecting youth with the right care.

KidLink Treatment Services is a national referral network connecting children and adolescents with specialized behavioral health treatment programs. With a network of more than 50 educational and residential treatment centers, the organization helps families, professionals, and referral sources navigate complex treatment needs and identify an appropriate level of care.

The Challenge

The website needed to make a complex network of behavioral health resources easier to understand and navigate. The experience needed to serve multiple audiences, including families, healthcare professionals, and other referral sources, while quickly communicating what KidLink does, who it serves, and how to connect with the appropriate resources.

The Approach

I designed a modern, approachable digital experience that balances the clinical nature of behavioral healthcare with a more human and accessible visual language.

The site structure and user experience were developed around the key actions visitors need to take: understanding KidLink’s services, exploring treatment options, finding programs within the network, and connecting with the team for referral support.

Clear content hierarchy, intuitive navigation, strong calls to action, and purposeful page layouts help users move through the site without becoming overwhelmed by the amount of information involved in finding behavioral healthcare.

The Design

The visual direction was created to feel **welcoming, trustworthy, and contemporary**, moving away from the overly clinical aesthetic often associated with healthcare websites. The design system establishes consistency across the experience while providing enough flexibility to support different types of content, programs, and audiences.

Photography, typography, color, iconography, and modular content sections work together to create a digital presence that feels both professional and approachable. This balance is especially important when communicating about behavioral health and care for children and adolescents.

Outcome

The resulting website gives KidLink a more c